Over the past few years, “wearable sensors” have exploded. ?People are using Fitbits,?Misfits, and much more to track?their daily activity, sleep, heart rate and even galvanic skin temperature.? According to?The Blaze, 22 Million of these trackers were sold in 2014 and another 130 Million are expected to be sold by 2018. ?These sensors promise to bridge the “last mile” between millions of users and the health care system.
Though these figures are compelling, the real story shows that 50% of health tracker buyers stop using their devices within 3 months and a whopping 75% stop within 6 months.
So What’s Wrong with Digital Health?
The MIT Enterprise Forum of the Central Coast will showcase the brief history of Digital Health’s evolution and examine what has worked and what hasn’t.? Jody Holtzman, head of AARP’s Thought Leadership group, will be our?keynote speaker. ?He will discuss trends, challenges, and success stories – and identify areas of market and investment promise. ?Our panel will include scientific and business leaders from the Central Coast who are pioneering Digital Health technology and its applications in today’s and tomorrow’s health care systems.
Join MIT Enterprise Forum of the Central Coast on Wednesday, April 15 to learn more!
Jody Holtzman has more than two decades of experience helping companies develop and implement competitive strategies and achieve their strategic market goals.? At AARP, he leads the Thought Leadership group, where his focus is to stimulate innovation in the market that benefits people over 50. This involves areas such as the future of technology and the 50+, technology design for all, and 50+ entrepreneurship. It also involves developing partnerships with non-traditional players for AARP, such as the venture capital community, and the consumer electronics and technology industries. Previously, Jody led AARP’s Research and Strategic Analysis group.
Before joining AARP, Jody was in senior leadership roles in several strategy consulting firms. He was a Director of Global Strategy and Planning, and led the Market Intelligence Network of PriceWaterhouseCoopers. Before that, he was Vice President of Consulting for FutureBrand, where he helped clients develop and implement competitive brand strategies. He also produced the Report to the President on the Exxon Valdez Spill, and authored position papers for the US delegation to the Montreal Protocol to Protect the Ozone Layer. Early in his career, Jody worked with developing countries to design and implement foreign investment promotion programs and economic development strategies.
Jody is a frequent speaker on the opportunities and challenges presented by the demographic wave. He has led numerous workshops on competitive strategy and organizational performance, and his work has been published in the Journal of Business Strategy, Competitive Intelligence Magazine, The Competitive Intelligence Anthology, and Making Cents Out of Knowledge Management. He has a graduate degree in international political economy from the University of Chicago.
Debra Lieberman, PhD, Director, UCSB Center for Digital Games Research.?Debra Lieberman, PhD, is a media researcher at the University of California, Santa Barbara (UCSB), where she directs the university’s Center for Digital Games Research. Her research focuses on processes of motivation, learning, and behavior change with interactive media and games, with special interests in the research and design of digital games for learning and health. From 2007-2013 she directed Health Games Research, a national program headquartered at UCSB and funded by the Robert Wood Johnson Foundation to advance the research, design, and effectiveness of health games and to provide scientific leadership and help build the field.
Before joining UC Santa Barbara, Debra was vice president of research at Click Health, Inc., where she designed Nintendo-console health video games that drew upon evidence-based principles of interactive media learning and health behavior change. Clinical trials with patients from organizations including Stanford Medical Center and Kaiser Permanente found that the games significantly improved players’ health outcomes and clinical utilization by improving their prevention and self-care behaviors for asthma self-management, diabetes self-management, smoking prevention, and other health conditions. Prior to working at Click Health and at other companies that developed health media and home-to-clinic telehealth systems, she was a faculty member in the Department of Telecommunications at Indiana University, Bloomington.
Throughout her career, Debra has served as a media research and design consultant for clients including Apple, Broderbund, Centers for Disease Control and Prevention (CDC), Disney, HopeLab, Knowledge Adventure, The Learning Company, National Institute on Drug Abuse (NIDA), Philips Healthcare, Pixar, U.S. Office of Disease Prevention and Health Promotion (ODPHP), U.S. Office of Science and Technology Policy (OSTP), WebTV, WestEd, WGBH, Zowie Intertainment, and others.
Debra holds a PhD in Communication from Stanford University and an EdM with a specialty in Media and Learning from the Harvard Graduate School of Education, where she worked with the researchers and producers of Sesame Street.
Jonathan Schooler, PhD, Professor of Psychology, UCSB, Senior Research Director (Cognition), SelfEcho, Inc.?Jonathan Schooler, PhD, earned his BA at Hamilton College in 1987 and his PhD at the University of Washington in 1987. He joined the psychology faculty of the University of Pittsburgh as an assistant professor that same year and became a research scientist at Pittsburgh’s Learning Research and Development Center. Named a full professor in 2001, he moved on to the University of British Columbia (UBC) in 2004 as professor of psychology, Canada Research Chair in Social Cognitive Science, and senior investigator at UBC’s Brain Research Centre.
In 2007 he joined the faculty at UCSB. Jonathan pursues research on consciousness, memory, the relationship between language and thought, problem-solving, and decision-making. He is particularly interested in exploring phenomena that intersect between the empirical and the philosophical such as how fluctuations in people’s awareness of their experience mediate mind-wandering and how exposing individuals to philosophical positions alters their behavior. A fellow of the Association for Psychological Science, he was also an Osher Fellow at the Exploratorium Science Museum in San Francisco. His work has been supported by the National Institute of Mental Health, the Unilever Corporation, the Center for Consciousness Studies, the Office of Educational Research, the Canada Foundation for Innovation, Canada’s Social Sciences and Humanities Research Council, the National Sciences and Engineering Research Council of Canada, the Canadian Institute for Health Research, the Bial Foundation, and the Bower Foundation.
Dr. Schooler currently is on the editorial boards of Consciousness and Cognition and Social Cognitive and Affective Neuroscience. He is the author or co-author of more than one hundred papers published in scientific journals or edited volumes and was the editor (with J.C. Cohen) of Scientific Approaches to Consciousness, which was published in 1997 by Lawrence Erlbaum.
This program will be moderated by?Jody Holtzman, Senior Vice President at AARP.
Produced by?Jacques Habra, Founder and CEO of Noospheric, and Bob Johnson,?Managing Partner of Founders Capital Partners.
When: ?Wednesday, April?15, 2015, 5:00 PM – 8:00 PM
Where:?Cabrillo Pavilion Arts Center, 1118 E. Cabrillo Blvd., Santa Barbara, CA 93103
- Student $15.00
- Regular (Online pre-registration only) $30.00
- At the Door $40.00
- Parking $4.00 – $6.00 (separate; paid at lot)
- 5:00 – 6:00 Networking Hour, Check-in & Registration for Walk-ins
- 6:00 – 7:30 Discussion
- 7:30 – 8:00 Q&A
Registration includes appetizers and refreshments.
If you miss the early-bird registration, not to worry! We welcome walk-in guests to register at the registration table in the lobby of the venue.